123 Let's Go
wants you to know that your privacy is important to us. Our customers are
at the heart of
everything we do, and we strive to ensure your experience with 123 Let's Go is one
that you will want to repeat and share with your friends.
Part of our commitment
to you is to respect and protect the privacy of the personal information you provide to us.
The information below is designed to inform you of what information we collect, why we collect
such information, how we use the information we collect, and the choices we offer, including
how to access and update information. Any reference to our “Site” includes our 123 Let's Go website,
mobile applications and other software, and any reference
to our “Services”
includes our Site, customer service phone line and other shopping or product services offered
by 123 Let's Go .
Blue Nile will occasionally
update this Privacy Policy. When a revision is made we will
revise the "last updated" date on this page. We may make additional features, functionality,
offers, activities, or events available to you subject to additional or different privacy
rules that we disclose in connection with those opportunities.
In this policy, “personal
information” means any information relating to an identified or
identifiable individual who engages with our Services or otherwise becomes a customer
of 123 Let's Go .
At various times when you
visit our Site or use our Services, you may decide to provide us
with your personal information. You should know that we receive and may store all personal
information (whether written or oral) that you provide to us. We may also collect certain
information automatically from you. Depending on how you interact with our Site or Services,
we may collect, use, and share the following categories of information about you (unless
otherwise restricted by law):
· When You
Navigate to Our Site
· When You
Interact with Features on Our Site
· When You
Make a Purchase with Us
· When You
Contact Our Diamond and Jewelry Consultants via Phone, E-mail, Chat or in
Person
· When You
Interact with Us via Social Media
· When You
Book an Appointment at Our Showrooms
· Information gathered
through cookies and other tracking technology (see the Tracking
Technology section for more information)
· Device and browser
information
· Information gathered
through web server logs
· General location
information
· To run essential features
on the site
· To optimize the
performance of the site
· To detect security issues
and prevent fraud
· To offer you personalized
content, including by providing customized content and advertising,
which may be on our Site, other websites, mobile devices or applications, or other channels
(whether online or offline)
· To understand our
customer demographics, preferences, interests, and behavior
· To improve marketing and
promotional efforts, and overall customer experience
· Site optimization service
providers
· Site security service
providers
· Marketing service
providers
· The Site may not run
correctly
· You may not be able to
make a purchase
· You may not receive Blue
Nile marketing
· Information gathered
through cookies
· Your product browsing
history
· Information provided
through your Wishlist
· To provide you
information on items you added to your Wishlist or viewed recently
· To allow you to use our
Build Your Own Jewelry® tools
· To provide and improve
our services and product offerings, and develop new ones
· To understand our
customer demographics, preferences, interests, and behavior
· Service providers who
power the features on our Site
· We will not be able to
provide you with personalized content
· Some features on our site
will not be able to run
· Your full
name
· Your phone
number
· Your e-mail
address
· Your physical
address
· Your payment
information
· To facilitate your
purchase and provide to services you request
· To facilitate your
warranty or other services such as cleanings, repairs, or resizes of your
products
· To confirm and track your
order
· To facilitate
returns
· To facilitate our Diamond
Upgrade Program
· To detect and prevent
fraud and other abuse
· Payment service
providers
· Shipping
providers
· Fraud and security
service providers
· You will not be able to make a
purchase
· You will not have access to our warranty or
other services
· You will not be able to return a
product
· You will not be eligible for our Diamond
Upgrade program
· Your full name
· Your phone number
· Your e-mail address
· Your physical address
· Your order details
· Recordings of your calls
· To help you complete an order
· To respond to your comments, inquiries, and
requests
· To facilitate our Diamond Upgrade
Program
· To facilitate returns
· To improve our customer experience
· Our telecommunications and call recording
service providers
· You will not be able to communicate with our
Customer Service team
· Your full name
· Your e-mail address
· Your friend’s name and e-mail
address
· To provide you with information and offers
relevant to you
· To allow you to share
123 Let's Go
products with your
friends
· To administer and fulfill our contests and
other promotions
· Our sweepstakes service providers
· Our marketing service providers
· You will not receive updates from 123 Let's Go
· You will not be able to participate in any
contests, sweepstakes, or other promotions
· You will not be able to share products with
your friends
· Your full name
· Your phone number
· Your e-mail address
· Your physical address
· Your order details
· Recordings of your calls
· To help you complete an order
· To respond to your comments, inquiries, and
requests
· To facilitate our Diamond Upgrade
Program
· To facilitate returns
· To improve our customer experience
· Our telecommunications and call recording
service providers
· You will not be able to communicate with our
Customer Service team
· Your full name
· Your e-mail address
· Your friend’s name and e-mail
address
· To provide you with information and offers
relevant to you
· To allow you to share 123 Let's Go products with
your friends
· To administer and fulfill our contests and
other promotions
· Our sweepstakes service providers
· Our marketing service providers
· You will not receive updates from 123 Let's Go
· You will not be able to participate in any
contests, sweepstakes, or other promotions
· You will not be able to share products with
your friends
· Your full name
· Your e-mail address
· Your review of our product and any pictures
you submit
· To provide other customers with reviews of our
products
· To provide and improve our services and
product offerings, and develop new ones
· Our product review service
providers
· You will not be able to post a review of 123 Let's Go
products
· Your name
· Your social media username
· The content of your social media
post
· To provide you with information and offers
relevant to you
· To respond to your comments, inquiries, and
requests
· To help administer and fulfill our contests
and other promotions
· The social media platform on which you
interact with 123 Let's Go
· You will not be able to interact
with 123 Let's Go on social media
· Your full name
· Your e-mail address
· To process your request for an
appointment
· You will not be able to book an
appointment
Additionally,
123 Let's Go
may use your information to
comply with applicable legal requirements and
123 Let's Go
's policies and procedures, and for
any other uses with your consent.
We may also combine the information you
provide to us over time and we may combine such
information with information that is publicly available, collected through cookies and other
technologies, and information that we receive from our partners, affiliates and other third
parties. We may use that combined information to better provide you the Services and to better
provide you personalized content, customized content and advertising.
We value your comments, feedback,
testimonials, etc., which help us improve our services and
products. By making such submissions to us, you assign your rights in the submissions to us as
described in the "Submissions" section of our Terms and Conditions
page.
We may use, or permit our business partners to
use, the following tracking technologies for
the purposes described below:
Cookies: A cookie is a small file that resides on
your computer, mobile phone, or other device,
and allows us or our business partners to recognize your device when you return to our Site
and record information about your usage of our Site.
We use cookies for five general purposes as
follows:
1. Essential Operational: Cookies are
necessary to allow us to operate our Services. For
example, they are required to help you access secure areas (such as your account pages) and to
use features like our shopping basket.
2. Performance and Functionality: Cookies
help us enhance the performance and functionality
of our Services. For example, cookies help us identify you or your device when you come back
to our Service so that you do not have to login to see your shopping basket.
3. Analytics, Customization and Security: We
use analytics and customization cookies,
including third party cookies, to gather information on how our Services are being used by our
visitors and to measure how popular our marketing campaigns are. We use the data we get to
help customize our Services for you and make the content you see as relevant as possible. We
also use the data we collect to help identify and prevent fraud, and to track visits from our
affiliates or partners.
4. Targeting/advertising: Cookies help us to
customize and regulate (e.g., by capping the
frequency of) the advertisements you receive, provide you with tailored offers, and measure
the effectiveness of our advertising. For instance, if we target an ad campaign through an
online advertising network, we might use cookies on our Site to estimate how many viewers of
the ad later visited our Site – and therefore, how effective the ad campaign was. Or, we might
“retarget” visitors to our Site by providing them offers (whether through online display
media, email or direct mail) similar to those they viewed or expressed interest in during
their Site visits. See the section below titled Interest Based Advertising for more information.
5. Social networking cookies: Cookies allow
visitors to share our pages and content through
third-party social networking websites.
Website and mobile application log
files: We may make use
of log files created automatically with access and use of our Services
for analytics purposes.
Tracking Images: We may use tracking images (such as
GIFs), which are small image files that we embed
into our e-mails, to learn whether you opened or forwarded the e-mail or clicked on any of the
content. This information tells us about our e-mail’s effectiveness and helps us ensure that
we’re delivering information that you find interesting.
Local Storage: We use local storage (such as HTML5 or
Flash) to provide you a rich web experience and
to provide you with relevant content and advertising.
Other technologies: We may make use of other tracking
technologies similar to the ones described above for
similar purposes described above.
Interest Based Advertising: Third parties may use cookies and other
technologies to collect information about your
online activities over time and across different websites, including our Site. Third parties
we work with may also use other “device-graphing” information in order to make inferences and
connections about our customers and potential customers across various devices – such as
mobile phones, tablets and browsers. (These companies may, for instance, make inferences that
devices seen at a common IP address are used by common users.) Companies that we share
information with may use the information we provide to them, often in combination with their
existing information, to provide you with more relevant advertising tailored to your
interests. We also may obtain information for this purpose from third-party websites on which
our ads are served. The information our ad networks may collect on our behalf includes data
about your visits to websites that serve
123 Let's Go
advertisements, such as the
pages or advertisements you view and the actions you take
on the websites. This data collection takes place both on our websites and on third-party
websites that participate in these ad networks.
Along with the sharing described above, we may
share your information, including personal
information, with others as follows:
123 Let's Go
entities: We may share
your personal information with our affiliated entities,
e.g., any corporate subsidiaries or affiliates.
Service Providers: We may use third-party
service providers to perform certain services
on our behalf, including: shipping, payment processing, billing and collections, data
storage/management, webhosting, fulfillment, assembly, marketing and data enhancement,
mailing, and emailing as well as various customer, tech and operational support.
Special Events: If you choose to
participate in a special event (for example, a
promotion, contest, or sweepstakes),
123 Let's Go
may share your information
with those organizations participating in the applicable
event.
Compliance with Law and Fraud
Protection: We may disclose your information: (1) when we
believe in good faith that it is necessary to comply with any applicable law, regulation,
legal process, or governmental request, such as lawful requests by public authorities,
including to meet national security or law enforcement requirements; (2) in order to
investigate, prevent or take action regarding potential illegal activities, suspected fraud,
situations involving potential threats to the physical safety of any person or situations
involving potential violations of our Terms and Conditions or other policies; (3) to other
companies and organizations for fraud protection and risk reduction; and (4) to enforce any
agreement we have with you.
Business Transfer: Your information may
be disclosed as part of any merger, sale of
company assets or acquisition, as well as in the event of an insolvency, bankruptcy or
receivership (or in due diligence leading up to any acquisition), in which case information
would be transferred as one of the business assets of the Company.
Aggregate Information: We may, and we may
authorize third parties to, create aggregate
records from personal information by excluding information that makes the information
identifiable. We may use and disclose, and authorize third parties to use and disclose,
aggregate non-personal information at our discretion.
123 Let's Go does not knowingly collect personal
information from children under the age of 13. If
we learn that we have collected personal information from a child under the age of 13, we will
delete that data from our systems. Please visit the FTC's website at https://www.ftc.gov for tips on protecting children's
privacy online.
Our Site may provide links to third-party
websites which are outside our control and not
covered by this Privacy Policy. We encourage you to review the privacy policies posted on
these (and all) websites.
We utilize a combination of physical and
electronic security technologies, procedures, and
organizational measures to help protect your personal information from unauthorized access,
use or disclosure. While we strive to safeguard your personal information, we cannot guarantee
or warrant the security of any information you disclose or transmit to us.
If you have created a 123 Let's Go account you can review and change
certain personal information relating to
your 123 Let's Go
account at any time by
logging on to your account. Otherwise, to learn more, please
contact us as set forth below.
Where permitted by applicable law, we want to
communicate with you on our marketing
initiatives, but only if you want to continue to hear from us.
E-mail promotions: To opt out of receiving e-mail
promotions that we send you: (1) select "unsubscribe" on
our subscription status page and enter the requested information or follow the unsubscribe
instructions in any of our promotional emails; To opt out of telephone promotions,
you can tell us when we call you or you can send us a postal request. To opt out of postal
mail promotions, please send us a postal request. Opting out of communication with us does not
affect our communications with you via telephone or email related to your orders with us or
other transactional emails.
Cookies and Tracking
Technologies: You are
always free to decline cookies if your browser permits; although, by declining
the use of cookies you may not be able to use certain features on, and significant portions
of, our Site. Also, because information we obtain may be combined, we may still be able to
identify your web browser, computer or mobile device when you access our Services even if you
disable cookies. Some browsers incorporate a “Do Not Track” (DNT) feature that, when turned
on, signals to websites and online services that you do not wish to be tracked. Because there
is not yet an accepted standard for how to respond to browser DNT signals, we do not currently
respond to them. For more information about the use of cookies and how to block them,
visit www.allaboutcookies.org, www.youronlinechoices.eu (Europe) or www.aboutads.info/choices (United States).
Interest Based Advertising: You may opt out of receiving
personalized advertisements from advertising companies
that are members of the Network Advertising Initiative or who subscribe to the Digital
Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by
visiting http://www.networkadvertising.org/choices and www.aboutads.info/choices.
Where required by law, we obtain your prior
opt-in consent at the time of data collection for
the processing of (i) personal information for marketing purposes and (ii) personal
information deemed sensitive pursuant to applicable law.
If you are a California resident you have the
following rights under the California Consumer
Privacy Act:
Right to Know. You have the right to know
and see what data we have collected about you
over the past 12 months, including:
· The categories of personal information we have
collected about you;
· The categories of sources from which the
personal information is collected;
· The business or commercial purpose for
collecting your personal information;
· The categories of third parties with whom we
have shared your personal information; and
· The specific pieces of personal information we
have collected about you.
Right to Delete. You have the right to
request that we delete the personal information
we have collected from you (and direct our service providers to do the same).
Other Rights. You can request certain
information about our disclosure of personal
information to third parties for their own direct marketing purposes during the preceding
calendar year. This request is free and may be made once a year. You also have the right not
to be discriminated against for exercising any of the rights listed above.
Certain information may be exempt from such
requests under applicable law. For example, we
need certain types of information so that we can provide the Services to you. If you ask us to
delete it, you may no longer be able to access or use the Services.
To exercise your rights under the California
Consumer Privacy Act, please contact us by
either sending us an e-mail, or by phone at 电话
. Please provide your full name and
e-mail
address so that we may respond to your request
as quickly as possible. You will be required to verify your identify before we fulfill your
request. To do so, you will need to provide us with certain account information, such as your
full name and email address. You can also designate an authorized agent to make a request on
your behalf. To do so, you must provide us with written authorization for the agent to act on
your behalf. You will still need to verify your identity directly with us.
California law requires certain disclosures
about Personal Information we ‘sell,’ which for
the purposes of the California Consumer Privacy Act (CCPA), means making personal information
available to third parties in exchange for valuable consideration, which some may claim
includes allowing advertising companies to collect unique cookie IDs through our sites when
you use our Services. Under that interpretation, we ‘sell’ personal information to advertise
our products to you. In the preceding 12 months, we have ‘sold’ the following categories of
personal information to the following categories of third parties:
Categories:
· The specific pieces of personal information we
have collected about you.
Third Parties:
· Interested based advertising
partners
For more information about Interest Based
Advertisers, please see the Interest Based Advertising section above.
You have the right to opt out of these sales
at any time by visiting our Do Not Sell My Personal
Information page. We
do not knowingly ‘sell’ personal information about consumers under the age of
16.